The photoshoot for the 2024SS collection by Japanese hat brand ENTWURFEIN will take place in Porto, Portugal, a city renowned for preserving its traditional craft techniques, which are rare even in Europe.

Based on the collection’s theme “Vella” the shoot will feature models and landscapes around the picturesque rocky coastline of “Praia da Senhora da Boa Nova.” The collection will also capture the authentic essence of Southern Europe, incorporating the iconic “Casa de Chá da Boa Nova,” a restaurant originally designed and later renovated by the legendary Portuguese architect Álvaro Siza in his early career.