Dai / Photographer

Fashion photography centred on campaigns, collections, and editorial imagery, with an emphasis on building a distinct visual world around each project.

Grounded in the relationship between the visible and invisible, the work explores the space between garment, body, gesture, and environment. Rather than simply presenting clothing, photography becomes a way of translating the identity, atmosphere, and ideas behind a collection into images.

Working primarily as a photographer, the approach can extend into visual concepts and art direction when a project calls for it — developing the image as part of a wider visual language while keeping photography at the centre of the process.